Imagine pouring time, money, and creativity into your website, only to find it buried in search results. That’s where an SEO audit comes in. It’s like popping the hood on your site to see what’s working, what’s broken, and where the biggest opportunities lie.
At Asymmetric Digital, we don’t just run a seo audit checklist and send you a report. We roll up our sleeves and dig into every corner of your online presence. Because when you’re serious about showing up online, you need more than surface-level advice.
What Is an SEO Audit (and Why Your Website Needs One)
An SEO audit is a full evaluation of your site’s health, visibility, and ability to rank on search engines. It helps answer questions like:
Why isn’t my traffic growing? Maybe your content isn’t targeting the right keywords, or there are technical issues blocking search engine access.
Why are my pages not ranking? It could be weak on-page SEO, duplicate content, or missing internal links.
What’s slowing my site down? Site speed is a known ranking factor, and we find what’s holding yours back. Whether it’s image size, hosting issues, or third-party scripts.
Whether you’re launching a new site, trying to improve rankings, or recovering from a traffic drop, an audit gives you the insight to act with confidence.
Types of SEO Audits (And What Each One Tells You)
SEO isn’t just one thing. So your audit shouldn’t be either. Here’s how we break it down:
A technically sound website is like a well-built foundation: if it’s unstable, no amount of great content can fix it.
We dig into how your site is organized, how easily search engines can access and index your pages, and whether the underlying code is helping or hurting your visibility.
If there are cracks in the foundation, we find them early, so you can build growth on solid ground.
Crawlability and Indexing: We check if search engines can access all your key pages. Blocked pages or crawl errors can keep high-value content out of the index.
Site Errors and Redirects: Broken links, redirect chains, or 404 errors frustrate users and confuse crawlers. We identify and prioritize fixes.
Robots.txt and Sitemaps: Your robots.txt file tells search engines where they can go. If it’s misconfigured, key content might be invisible. Your sitemap should be clean and accurate.
Site Speed: Pages that load slowly drive users away. We measure load times across devices and platforms, then pinpoint what’s causing delays.
Core Web Vitals: We examine Google’s performance metrics, like Largest Contentful Paint and Cumulative Layout Shift, to see how your pages perform in real life.
Mobile-First Readiness: Google evaluates mobile versions of sites first. We test responsiveness, mobile usability, and indexing.
JavaScript Rendering: JS-heavy sites may hide content from Google. We analyze rendered pages versus raw HTML to catch hidden issues.
Log File Analysis: These files show how bots crawl your site. We use them to spot crawl waste, unvisited pages, or priority areas.
It’s not just about the visible content, it’s about how that content is structured, prioritized, and optimized for both human readers and search engine crawlers.
Strong on-page SEO doesn’t just help you rank, it keeps users engaged, builds trust, and moves them closer to converting.
This is where we look at what users and search engines see on the page.
Title Tags and Meta Descriptions: We check for missing, duplicate, or poorly written titles and descriptions that could lower your CTR or confuse search engines.
Header Tags and Content Hierarchy: A clear structure helps both users and crawlers. We review H1s, H2s, and the overall readability of your content.
Keyword Placement: Are your most important terms in the right spots? We look for missed opportunities and overuse that could trigger penalties.
Content Quality and Duplication: Duplicate or thin content can hold rankings back. We compare key pages and flag issues.
Internal Linking: Links between pages pass authority and help users navigate. We fix broken links, optimize anchor text, and reveal underlinked pages.
Orphan Pages: If no other pages link to a page, Google might miss it. We locate orphan pages and recommend integration points.
Structured Data – Schema Markup: Schema markup enhances how your pages appear in search. We review and implement markup for products, articles, reviews, and more.
Google doesn’t just look at your site. It also looks at your reputation. That’s what off-page SEO is all about.
Search engines view backlinks, brand mentions, and external signals as votes of confidence. The stronger and more relevant those signals are, the more trustworthy your site appears.
Off-page SEO isn’t just about getting more links, it’s about building a reputation that Google (and your customers) can trust.
Backlink Profile: We gather data on who links to your site. The right links boost rankings. The wrong ones could cause harm.
Toxic Backlinks: Links from spammy or unrelated sites are red flags. We identify these and suggest disavow strategies if needed.
Link Opportunities: Are your competitors earning links from places you’re not? We highlight places to build authority through guest posts, partnerships, or mentions.
Brand Mentions: Even unlinked mentions can contribute to visibility. We analyze your online presence outside your website.
Other Audit Areas That Matter
If you’re not targeting the right keywords, it won’t matter how technically sound your site is, or how polished your content looks. Rankings depend on intent alignment, relevance, and filling the gaps your competitors are already capitalizing on.
We look at:
- Current keyword rankings and search intent alignment
We assess which keywords your pages currently rank for, and whether the content matches what users are actually looking for. If a user wants to buy but your page is informational, you’re leaving conversions on the table. - Competitor keyword gaps
We analyze top competitors to find keywords they rank for that you don’t. These are missed opportunities to earn traffic and visibility in areas your audience is already searching. - Keyword cannibalization across pages
Sometimes multiple pages compete for the same term, which confuses search engines and weakens rankings. We identify these overlaps and recommend consolidation or repositioning to strengthen your topical authority.
The goal? Build a content map that plugs the holes in your current strategy, aligns with real-world search behavior, and gives your site the best shot at outperforming competitors – page by page.
Messy site structures confuse everyone.
We analyze the organization of your site, categories, subfolders, and navigation. Clear architecture improves crawlability and UX.
We also find:
Redirect chains breaking navigation
Orphan pages with no inbound links
Important pages buried too deep
Google now prioritizes the mobile version of your site when determining rankings. That means if your mobile experience is broken, slow, or incomplete, your search performance will suffer, regardless of how polished your desktop site looks.
Mobile-First Readiness
Google evaluates the mobile version of your site first, so that’s where we start.
We test how your site performs on mobile, both visually and technically. That includes:
- Load speed on mobile devices
- Mobile usability (tap targets, font sizes, layout)
- Visibility of key content and metadata
- Indexability of the mobile version
- Functionality of structured data and internal links
Our goal is to ensure nothing breaks, disappears, or gets misread when your site is viewed, or crawled on a phone.
If you serve multiple countries or languages, translation isn’t enough. Your site needs to signal to search engines which version to show, and when.
We review:
- Hreflang tags – Are they correctly implemented and pointing to the right pages?
- Country targeting – Are your domain or subfolder structures aligned with your target regions?
- Content duplication – Are there risks of Google seeing multiple versions of the same content and penalizing them?
When international SEO is off, users may see the wrong content, or none at all. We help ensure every visitor sees the version meant for them.
What You Get in an SEO Audit Report
We don’t just throw a spreadsheet at you and wish you luck. Our SEO audit report is built to make action easy.
Executive Summary: We write a plain-English overview of the most critical findings. No jargon, no fluff, just what you need to know.
Fix Priorities: We break down what you should fix first, what you can defer, and what you should keep an eye on.
Tool Stack Cross-Check: You’ll see where the data came from, whether it’s Screaming Frog, Search Console, or another tool, so you can verify.
Visual Examples: We include screenshots, annotations, and links to the problem areas on your site.
Optional Walkthrough Call: We explain the report to you or your team and answer questions. You’re never left guessing.
What to Expect After Your Audit
Implementing your SEO audit recommendations typically follows this timeline:
- First 2 weeks: Critical technical issues resolved
- 1-2 months: Content optimizations implemented
- 3-4 months: Rankings begin to improve
- 6+ months: Significant traffic increases and conversion improvements
Our clients regularly see lasting improvements because we focus on sustainable, algorithm-resistant strategies, not quick fixes that disappear with the next Google update.
Why an Audit Now (and Not Later)?
Waiting too long to audit your site is like ignoring a check engine light. Maybe things are fine. Maybe you’re losing rankings and customers by the day.
An audit isn’t just about fixing problems. It’s about uncovering opportunities:
Hidden wins: Maybe a blog post from 2021 is close to ranking. A few small tweaks could push it to the top.
Technical leaks: A page might be blocked by robots.txt or noindexed without anyone realizing.
Content gaps: Your competitors might be stealing clicks with content you don’t even offer.
The best time to act? Before traffic dips – not after.
Ready to Audit Your Site? Here’s What to Do Next
If you want to know where your SEO stands, we’re ready to dig in.
Start with a free consultation: We’ll talk about your goals and current situation. No pitch, just clarity.
We tailor the audit to you: Local business? E-commerce? SaaS? We adjust based on your model.
You get a roadmap: Your custom report shows you what to fix, what to build, and what to track.
We help you take action: You can implement changes in-house, or we can step in and handle it. Either way, you move forward.
Let’s Fix What’s Holding You Back
SEO shouldn’t feel like a mystery. With the right audit, it won’t.
We’ll help you uncover what’s blocking your growth, and show you exactly what to do about it.
👉 Get in touch with Asymmetric Digital and request your SEO audit today.
Frequently Asked Questions
How long does an SEO audit take?
A standard audit takes 5–10 business days depending on the size and complexity of your site. We take the time to ensure every detail is uncovered and clearly explained.
How much does an SEO audit cost?
Our pricing varies based on your website size and goals. We offer free consultations to determine what level of audit is right for you. You’ll always receive a clear, flat-rate quote, no hourly surprises.
What to look for in an SEO site audit?
Look for an audit that goes beyond surface-level checks. It should include:
- Clear explanations and visual examples
- Fix prioritization (what to fix first)
- Source tools (e.g., Search Console, Screaming Frog)
- Optional consultation to walk you through the results
How often should I get an SEO audit?
At minimum, we recommend one full audit per year. If you’ve launched a new site, made major changes, or seen a traffic dip, it’s smart to run one sooner.
What is an SEO audit report?
It’s a detailed document outlining the issues found during your audit, along with suggested fixes, screenshots, and priority levels. Ours also includes a summary you can actually understand, not just charts and jargon.
How Are Technical SEO Audit Services Different From Regular SEO Audits?
They focus strictly on the site’s infrastructure, things like broken links, crawl errors, duplicate content, XML sitemaps, HTTPS issues, and Core Web Vitals. Regular SEO audits may also include keyword performance, competitor analysis, and content quality assessments.
What is an SEO Content Audit?
SEO content audit reviews your existing content to determine what should be updated, merged, rewritten, or removed. The goal is to improve keyword targeting, eliminate duplicate or thin content, and align pages with user intent, ultimately driving better organic traffic and engagement.
How Do I Know If I Need a Professional SEO Audit Agency?
If your site is experiencing stagnant traffic, poor keyword rankings, or technical errors you can’t identify, it’s time to consult an SEO audit agency. An experienced team of SEO consultants can identify performance bottlenecks and offer actionable recommendations to boost your visibility.
Do You Offer White Label SEO Audit Services?
Yes, we provide white label SEO audit services for agencies and consultants who want to deliver professional, in-depth website audits under their own branding.